CLCC’s hard work pays off
By Nathan French
It is more than a mere accomplishment when a business can double its size and expand its clientele in a relatively short five-year span. It is even more astounding when a business can do that in a declining market and being in a relatively small community. Despite fluctuating market prices, and ever increasing expenses Dalhart’s Cattleman’s Livestock Commission Company has still managed to excel.
CLCC is a family-owned and family-operated business that combines three generations of cattle sense, a drive to succeed, and a lot of hard work. Knowing no other way of life but that of the cattlemen, the Wing family understands every aspect of the business, and they work diligently to ascertain that their clients receive every advantage possible. CLCC has served the cattle industry for over twenty years with an unwavering dedication to provide personal customer service coupled with competitive livestock marketing.
CLCC has sales every Thursday at 11:00 a.m. and over the past years the size of the sales has more than doubled. They also hold special sales and monthly dairy sales in Hereford. The Wing family has managed to expand the sales and diversify the sale offerings, while remaining steadfast in knowing their client by first name, and doing everything that they can to make sure that they are satisfied. CLCC has also remained at the forefront of technology in regards to the cattle sale industry. Employing computerized systems, video sales, and electronic means that streamline and expedite the sale processes have greatly benefited CLCC. Cattleman’s also is a member of the Cattle USA website, where buyers can watch the sale live on the internet from the comfort of their own home and bid online.
Matt, Jeana, and Jo have accredited a big part of their success to being family-owned and family-run. Matt laughingly stated, “When you have a namesake involved, you work a little harder in doing things.” The CLCC is truly family operated; the weekly sale involves a big part of the Wing family – from children, to nephews and their spouses, the sale is a Wing family operation.
Through the Wing’s dedication and hard work, success has become evident. Upon purchasing the business in 2004; the sale has continually grown at a rate of about 18,000-25,000 head per year. 54,000 head of cattle were sold in 2004 compared to 128,684 head in 2009. The CLCC, while glad in the growth, still maintains the same beliefs of service and hard work that they followed in the beginning. The CLCC – truly a story that illustrates hard work, family values, and unrelenting determination can be worth while.